3 Proven Persuasion Frameworks

Struggling to Persuade Others? You’re Not Alone

You’ve been there—trying to get someone to take action, make a decision, or see things your way.

But no matter how well you explain it, they don’t get it.

You throw ideas at them, hoping something sticks.
But persuasion isn’t about talking more—it’s about guiding people through a structured decision-making process.

Persuasion isn’t about being pushy or manipulative.
It’s about showing people the clear path from their problem to your solution.

Why Random Tactics Don’t Work

Most people think persuasion is about:

• Talking more until the other person finally gets it.
• Using clever words to make their point sound better.
• Relying on emotion without clear logic.

This is why they fail.

Without a clear structure, your message is scattered.
You leave it up to chance, hoping something lands.

Persuasion isn’t random—it’s strategic.

You need to take people through a journey where the only logical answer is yes.

Master 3 Powerful Persuasion Frameworks

Here are three proven frameworks to guide your message:

PASTOR: Build Trust and Create Transformation

PASTOR helps you connect emotionally and logically:

• Problem → Identify the pain point.
• Amplify → Show the cost of not solving it.
• Story → Share a relatable story.
• Testimony → Add social proof or evidence.
• Offer → Present your solution.
• Response → End with a strong call to action.

This isn’t just selling.
It’s guiding someone toward change by showing them the transformation.

AIDA: Capture and Convert Attention

AIDA moves someone from curiosity to commitment:

• Attention → Capture attention immediately.
• Interest → Engage them with something intriguing.
• Desire → Make them want the benefits.
• Action → Lead them to take action.

AIDA keeps your message sharp and engaging, pulling them deeper into your world.

PAS: The Simple, Direct Persuasion Method

When time is short, PAS keeps it clear:

• Problem → Identify the issue quickly.
• Amplify → Show the consequences of inaction.
• Solution → Provide a clear, simple solution.

PAS is all about cutting to the chase—no fluff, just clarity.

Your Challenge to Build Persuasion Skills

Here’s how you start applying this today:

1. Pick a situation where you need to persuade someone—a sales call, an email, or even a social media post.
2. Choose one framework: PASTOR, AIDA, or PAS.
3. Craft your message using that structure, focusing on the flow from problem to solution.

Take action today.

Write a persuasive message, structure a pitch, or create content that leads someone to take action.

Then test it. Refine it. Improve it.

Because persuasion isn’t luck—it’s a skill.
And like any skill, the more you use it, the sharper it gets.