A Fork in the Road

I spent 2.5 years grinding on a custom eCommerce freelance project.

No traction. No momentum. Just a slow, painful realization:

I had poured my energy into something that wasn’t working.

It was time to recalibrate.

The Crossroads

The work was exhausting. The results? Not enough.

I had a choice:

• Keep pushing uphill on a project going nowhere.
• Step back, simplify, and refocus on what actually mattered.

I needed clarity. I needed direction.

The Catalyst

That’s when I met Jan.

A man who had bootstrapped multiple software businesses.
He didn’t give me a magic formula.

He asked me one question:

"If I’m honest with myself..."

That question cut through all the noise.
It forced me to confront where I’d been—and where I was going.

His advice? Forget chasing shiny objects. Focus.

For the next 3 months:

• Stick to one research question.
• Have meaningful conversations around it.
• Let the process guide the next steps.

No hacks. No shortcuts. Just commitment to the process.

The New Vision

I realized my true goal:

Mastery.

• Repeatedly build startups that solve simple, clear problems.
• Grow organically—no external investment.
• Experience the full lifecycle of entrepreneurship.
• Refine my approach every time.

Idea. Build. Launch. Grow. Monetize. Automate. Exit. Repeat.

And it doesn’t stop there.

Part of mastery is teaching.
Helping others apply these principles.
Building something bigger than myself.

The Focused Mission

Right now, my strategy is clear:

• Zero in on one research question.
• Have meaningful conversations around it.
• Learn from every exchange.

No distractions. No pivots. Just deep work and refinement.

The Process Is the Shortcut

Most people look for the quick path to success.

But the truth?

The process is the shortcut.

Do the work. Refine. Rebuild. Repeat.